Simple Ways to Create a Great Website

A website is such an important tool in today’s business world; however, building your first website can be an overwhelming task. There are a lot of things that need to be taken into consideration – the design, the name, the navigation – and you want to make sure that all of these things are spot-on to ensure the success of your site.

If you are about to create your own website for your business, here’s a look at some important tips that will help you create an effective site that will meet the needs of your business and your customers.

Choose a Domain Name. The first step in creating a website for your business is choosing a domain name. This is the name that people will use to locate your website. It should be catchy and it should relate to your business, yet it shouldn’t be so common that your site, and your business, could easily get lost in the sea of other websites that offer similar products and services that you do. Think of keywords that relate to your business. Remember to think outside the box. Don’t simply add an S or an ING onto the end of a word to make it your own.

Check Your Domain Name. Once you have chosen a domain name, check WHOIS to make sure that it is available and not already in use. The last thing you want to do is pick a domain name that another company is using.

simple website layoutMake the Layout Simple. You don’t want to choose a complicated layout, as this could very quickly drive people away. Your visitors are going to want to be able to easily find what they are looking for, and a complex design will make this task a challenge.

Choose a Simple Design. While you may think that a flashy website will attract more attention, it will actually do the opposite. The flashier your website is, the more people will be turned off. Remember that simple is better. Forget the bright colors and flashing backgrounds. Go for something simple.

Affiliate Marketing Tips – My Top 12

I have 12 affiliate marketing tips that I wish to share with you, based on my roller coaster career in internet marketing. Affiliate marketing is another way of saying that you earn commissions selling products or services created by someone else.

This is what has worked for me and I hope they help you too…

    1. Never sell anything that you have not bought and used yourself. If you don’t have faith in the product why should anyone else have?

 

    1. Only sell high quality products. Selling rubbish to earn a quick buck will only gain you a reputation for, guess what, selling rubbish.

 

    1. Make sure that the product owner has a sales page that is dynamic without being tacky. It should contain testimonials, engaging graphics, pictures and a strong call to action.

 

    1. You should have access to affiliate tools such as banners, videos, follow up emails and alternative sales pages.

 

    1. A sales funnel should be easy to create. In other words the product owner should be able to supply at least one further, more expensive, product that you can offer to your customer later.

 

    1. If 5. is not available then you should be able to source other products from elsewhere to promote to your list.

 

    1. Always build your list. Adding people to your mailing by using an autoresponder service will help you to establish a long term business and not just a one hit wonder.

 

    1. The commission you earn must be, at least, 50% and preferably considerably more.

 

    1. Selling a low value item to begin with is a good idea but you must think in terms of selling high priced products to the same customers. Sticking with low value items will make creating a substantial income very difficult.

 

    1. It is reasonable for customers to expect some sort of guarantee, however 60 days or more comes with a built in problem. Within 60 days it should be easily possible for anyone to record the contents of any product then return it for a full refund.

 

    1. The product owner will be responsible for supplying the item and customer support so it is very important for you to communicate with your list regularly, I would suggest at least once a week.

 

  1. Stick with a niche that interests you. You will find it very difficult to put in the work necessary should you choose to promote something that does not appeal to you.

These affiliate marketing tips are ‘from the coal face’. I have probably made more mistakes than you and wasted more time and money. Can I guarantee that by following my advice that you will earn a good living online? No, I can only describe what I have found to work.

Affiliate marketing has a lot going for it, not least is the fact that the product is instantly available. You don’t have to spend weeks, perhaps months creating something which, at the end of the day, the market might reject. One day you may have your very own product but, until then, I hope that my dozen affiliate marketing tips may be of some assistance.

How to Make Your Website Unique to Attract More Traffic

The IT department is an integral part of every organization, whether small or large. With more and more people opting for online transactions and even shopping, you necessarily need to ensure that you own a highly visible website that is created, maintained and regularly updated with the help of a seasoned IT company.

Factors acting as the driving force behind your website creation::

• Desire to stand out from the crowd- due to the overflow or boom of information that is witnessed today, hundreds of new sites are mushrooming by the day. So, yours should stand apart from the commonplace ones.

• Concentrate on content- focus on using content that is not only genuine but also fresh and effectively conveyed.

• Stress quality than quality- a single page containing facts and figures along with eye-catching pictures attracts more eyeballs than pages and pages of high-flown stories.

• Attractive design- choose a simple yet striking website template; the colors and the font type also need to be considered in this context.

• Highlight your targeted keywords- without keyword stuffing, you can optimize the content to make the visitors know what your business operations you deal with.

• Neck-to-neck with competitors due to stiff competition, you should keep an eye on the kind of websites your peers own. A comparative analysis always helps in improving your site to attract more traffic.

• Call for action- make sure you are able to retain the attention of visitors for a longer time. The longer they stay on your page, the better chances of their making inquiries or showing interest in your business.

• Put yourself in the shoes of your visitor- imagine you are a visitor and objectively evaluate your site to identify areas that can be modified for more positive results.

These are just a few yardsticks that determine the effectiveness of your site. Basically, it boils down to striking the right balance between the physical appearance and content features that makes your site easily visible among hundreds of competing websites. To achieve this end, you can seek help from a well-known company that offers various types of IT-related packages. These experts guide you right from scratch, i.e. in

i. Creating,

ii. Uploading,

iii. Updating and

iv. Maintaining your website

The sequence of achieving positive ROI from your website can be roughly summarized as website creation and making it live—-SEO—-visitors start coming to your site—-traffic gains momentum—-leading search engines start indexing and ranking your site—-potential customers are identified as you start receiving calls or emails—-converting these calls into fruitful deals.

You can complement your website by running specific ad campaigns like PPC or Google AdWords. Hence, using the Internet as the tool for developing your business is the best option you can avail to create increased awareness for your business. If you succeed in bringing in more traffic to your site, and that too at a regular pace, you know you are on the right track of fulfilling all of your organizational goals within the expected time.

Picking The Best Strategy And Affiliate Product For You

Are you looking to join affiliate marketing for the possibility of having a successful online business? Well if you are, then you are making a wise choice. People are making lots of money with affiliate marketing each and everyday, and you can do the same too. It all depends on your marketing strategy, and the kind of products that you are promoting.

Some products are winners, and some are dormant. There are a lot of affiliate marketplaces on the internet that you can use to find products to promote. Some of my favorites are: ClickBank, Paydotcom, JVzoo, Click2Sell, and Commission Junction. All of these sites have great products and programs that you can use to earn money with affiliate marketing.

Even though getting started with affiliate marketing is easy, it doesn’t necessarily mean that making money with it is easy. This is something that a lot of beginners experience and see for their own eyes when they get started with it. You have to be diligent, you have to be patient, and you have to have a good marketing plan.

The most commonly used form of marketing for selling affiliate products successfully is building up an email list. With an email list, you get to market repeatedly to the targeted prospects that signed up to your email newsletter. This is effective because you can win these people over with your excellent email content, and get them to perceive you as an expert in your niche.

The more you win them over with your content, the more credibility you will have in their eyes. This is something that is very powerful. If you want to get predictable and reliable affiliate sales, then this is something that you will want to do. But there are other ways to get sales with affiliate marketing other than building an email list.

One such other option is with something called “pre-selling”. Pre-selling is all about leading a prospect to a specific page on your website or blog, and then conditioning them to your review about the product that you want to promote. Some people do this in a wide variety of ways.

Some people like to do a product review about a particular product, some people like to write articles, and some people like to simple “direct link” to the affiliate page. Direct linking is the least effective strategy that you can do. So you might as well not even try this strategy, because it won’t produce a lot of sales for you.

Affiliate marketing is easy, but newbies make it complicated with their ideas of the best way to sell and promote an affiliate product. Don’t do this. Just follow the already proven strategies, and you will have success with affiliate marketing just like a lot of people online. Don’t re-invent the wheel… instead, follow the proven path that has been laid out for you.

Take these affiliate marketing tips, and come up with an effective strategy that will help you to earn money. Make sure you pick a winning product too. You can’t go wrong with these 2 things.

Google SEO Update

It has been an occasional trend that each year, Google changes its search algorithm method from 500-600 times. Nonetheless, as much as these changes are trivial, since they happen every few months, the ‘major’ algorithmic change affects search results.

These minimal changes are very much important to search marketers, as they affect the rank and organic website traffic. They affect search engine optimization. Amongst the common and crucial Google seo updates are the Panda 3.9, Link Warnings, Panda 3.8, Penguin 1.1 and Knowledge Graph among the many. The updates being named in accordance to place, or a known Google engineer.

Why the change?

Google engineers pointed out the changes are mostly targeting webspam. The changes are done to reduce the sites that have been violating Google’s existing quality guidelines. The changes are also done to promote high quality content, this improving the search engine users an improved and satisfactory experience.

The changes also target white hat seo methods other than engaging in unproductive webspam tactics. Hence it helps in tracking the manipulative websites. The latest update was to minimize over optimized websites which may have many unnatural links, spinning of automated content, overstuffing of keywords and many more. It also pointed out that it was to reduce the many add ons or ‘above the fold’ that are found on websites, hence the user getting to the content immediately.

How the updates work

The Google engineers pointed out that search engine optimization can be very much positive and constructive should the individual pages be accessible. They can mainly achieve this by using a better ‘white hat’ search engine optimization where there is good marketing of websites and more compelling substance to the user. The opposite of this method is where some websites use loopholes and shortcuts and yet provide unsatisfactory answers to the user.

A good seo update example is the ‘above-the -fold’ technique where, should a site pass the recommended degree and make it hard to find the original content of the site or the user to discern faster, once the algorithmic updates are put on, the site’s ranking drops. However, the changes are also affected by the number of pages on the site, how quickly Googleboot can scan the content among many others.

Reflection to the Marketing Services

Many researchers went to point out that the Google seo update was not to favor others as it received harsh criticism from some online market services websites, but to make the use of search engines as memorable and satisfactory. Moreover, it may be tha the links Google targeted happened to be related to the websites affected.

The websites that mainly overused keywords, citation of some city names, or those that used the word ‘seo’, or web designing websites, were pretty much hit and their rankings reduced as expected. Among the few were money online websites, pharmaceuticals, office space industry or entertainment guide.

Suggested methods to improve one’s ranking

To keep up with Google SEO update, my recommendations are:

  • Update your content regularly
  • Reduce spinning and use hand re-written content
  • Add Google+1 button to your website
  • Release news content at least once a week
  • Use of video marketing
  • Upload fresh images often and original ones
  • Use different sources to fabricate your backings
  • Next time the seo update comes, take it head on and do your best.

Questions You Need To Ask A Pay Per Click Company

When you are looking at using the flexible and convenient Pay Per Click services, you need to ask some pertinent questions before you choose a company out of the thousands of them that jumped on the bandwagon and started a PPC company. Not all PPC companies are created equal and PPC programs can and will get expensive depending on how targeted you want to get.

What Will A Pay Per Click Services Company Do For Me That I Can’t Do For Myself?

A PPC company will target the audience that is likely to buy your product or use your services. This takes an extensive amount of research and a lot of expensive specialized software that would hardly be worth it to you. By the time you finish tracking the every move of your target audience, it will be time to start again. Don’t fall for all the software out there that claim they can do it fast and easy for you because by the time you receive it a new version has been made and you are outdated.

What Are The Questions I Need To Ask My Potential Pay Per Click Services?

– Do they have a dedicated manager solely for paid search? Because the market changes so rapidly and so do platform rules and structure the company you choose should not have a bunch of hands in your pie. In other words, they need to have one person that manages paid search so you have one person to go to and you should be able to contact them regularly to stay apprised of what they are doing. So, no one should be passing you around nor should there be ivory tower managers.

– Transparency: You’ll actually see this word a lot as this is a key factor in your relationship. It represents how ‘transparent’ they are in letting you in on the details of what they are doing in your account, which is touching the account and anything of importance. If they are illusive, it is a flag to move on because they are amateurs.

– Experience: Don’t be shy; ask them how many years of experience they have and what their success rate is.

– Specialization: Do any of their account reps have a specialization for PPC accounts on any one-business niche?

– Platforms: Some companies will only have proficiency on Ad Words but it is better for you and the ROI on your advertising dollar if they specialize on multiple platforms.

– Your Reports: What metrics do they use in their reporting? How will you get your reports and how often? Will you be able to ask for them anytime? Will you be privy to reports on your own without benefit of the Pay Per Click Services?

2 Ways To Get Traffic For Your Affiliate Marketing Business

No matter what affiliate product you are promoting, you will need traffic. Targeted traffic is the backbone and lifeline of any successful business online. Without this vital component in your business, you will struggle big time to earn the money that you are looking for in your business.

Many people struggle with getting website traffic – especially beginner affiliate marketers. But if you can master this 1 skill, you can give your business a steady stream of income on a daily basis.

In today’s lesson, I want to go over some things that you can do to get more traffic to your website and affiliate sales page simply and easily. These traffic methods are things that I still use today, and are things that are very effective and easy to do. Let’s get started with the first way to drive traffic to your affiliate product promotional page:

1) Forum marketing

Forum marketing is an excellent way to drive targeted traffic to your site. It’s something that a lot of people overlook because they feel that forum marketing isn’t a way to get “fast” traffic to their site. But I beg to differ. Forum marketing is working for me greatly in my internet business. It’s something that you should look forward towards doing in your business today.

To find relevant forums in your niche, you can either the forum directories, or simply go to Google and search for relevant forums that way. Either way can yield you some pretty good forums in your niche, but you will only want to participate in those that allow you to promote your website in the signature area of your posts.

If you can’t participate your website in the signature area of your posts, then it’s a futile marketing job to participate on the forum (if you’re looking for traffic). Most forums allow you to promote your site on their forum, but some don’t. Just find those that allow promotion… and don’t overlook forum advertising either (if they offer it). Here’s another great traffic method for your affiliate sales page:

2) YouTube and other video sites

YouTube, Dailymotion, Metacafe, Viddler, Vimeo and other video sites or directories are excellent places to promote your business on. Simply get a simple camcorder from the local Walmart or electronics store, and start recording yourself on camera. After you’ve recorded yourself, use a video editing software like “ArcSoft Video Impression” so that you can watermark your videos with your website address. After you’ve done this, upload to the video sites.

YouTube is the largest video site on the web, so you will want to start here. Hopefully you’re operating in a niche where there isn’t a lot of competition… because the least competition you have, the more you will be able to get views, and get traffic back to your website. It’s a very simple process.

Take these traffic generation tips for driving traffic to your website – for promoting your affiliate product. They are things that you will definitely want to do because they work very effectively with minimum effort.

Qualities of a Good Website – A Brief Overview

First impression is the best impression! As a business person desirous of creating your own niche in the market, among other measures, you need to venture into new areas like website creation and SEO. Your site needs to mirror your business operations aptly and attractively.

Remember, your site is not alone in the marketplace, that is to say, there are already existing ones and new ones added by the hour. So, you have to chalk out proactive plans to effectively compete and win over your competitors.

It is not enough if you just create a website for the namesake; it needs to be built on the solid foundation of quality, freshness and relevance. Every fact and figure you put down on your site should be verified and authentic to attract visitors and encourage them to initiate a business deal with you.

Make it a point to use your site as a medium to communicate to visitors by adding interactive features. Include interesting points and let the narrative be in a manner that’s just right for your proposed target audience. Put the right words at the right places with the right connotation.

In case you are offering special offers or packages, highlight them prominently. This holds good for new launches too. Include feedback and client testimonials to add to the confidence of your potential customers.

Coming to the point of ranking and page visibility, SEO companies can guide you to efficiently optimize your site according to the requisites of the leading search engines like Google and Bing. A professionally managed and optimized website has a winning edge over mundane ones.

A proven formula for a successful website is the optimum combination of content and appearance. Brevity and clarity should be the goal of website content creation. Put forth the facts that make you unique from your competitors. Convince the visitors why they should choose your packages.

Try to foresee the probable queries that visitors to your site could have in their minds. Answer these questions through your content. By being prepared beforehand, you tell your visitors your company cares for them, in the true sense!

A visitor barely gets a few minutes to go through a website; so in such a short time, you need to impress them as much as possible. It is not enough if your site just attracts traffic; you should be able to act diligently to convert it into real-life business deals. For that, make sure your site

• Architecture is simple and user-friendly
• Allows easy navigation
• Prominent visibility of contact information
• Is quick to load
• Is well supported by high PR links and
• Gives a well-designed look and feel

Ultimately, what matters is the volume of traffic your site attracts and your capability to cash in on these opportunities. Add value to your business through a neat and professional-looking site. Once your site starts getting ranked on the front pages of popular search engines, you know your time and energy spent on website development is all set to give positive returns to your business.

Why Google AdWords Is a Vital Online Advertising Tool

As we all know, Google AdWords is one of the most powerful online marketing tool available and is in high demand for those who are keen in pushing their online business for better returns. Google AdWords is actually a pay per click advertising platform by Google where you can display your site or ads on the Google search results pages and pay them when someone clicks on your ads. The AdWords platform is simple to use and those with minimum knowledge can also use AdWords to enhance their online marketing activities.

Like Search Engine Optimization (SEO), AdWords also helps you in listing your site in the search results, but for that you need to pay Google. With SEO you will not have to pay anything and your site will be listed on the search results based on the SEO activities you have done for the website. But when it comes to PPC platforms such as Google AdWords, you will need to pay for displaying your site on the results page and higher the competition, the more you will have to pay for every click.

You might be paying Google to display tour website on the search results page, but by doing this you are actually in position to list your website in any of the desired places of the sponsored listing area. If SEO takes a long time to get relevant organic traffic, with Google AdWords you will be able to get instant traffic to your website and majority of those traffic will be relevant and have a better chance of getting converted to leads or sales.

The concept of any time traffic for money is one of the major advantages of Google AdWords and this is something what is makes stand apart from the rest of online advertising activity. One of the major drawbacks is that, the moment you stop funding your AdWords account your website will start disappearing from the sponsored search results. This is not the case with SEO, as you will be able to drive a long term traffic if SEO done in the proper way and that without paying anything to Google.

Generally speaking it is not wise to compare Google AdWords with SEO as both are entirely different and functions differently. The only common thing that they have is in driving relevant traffic to a website. But for those webmasters who do not wait for the SEO to bring traffic, Google AdWords or PPC is one of the best things to go with.

Google AdWords makes things easier to manage as you can control the bid for each keywords, change in keywords, the geographical locations, negative keywords etc. With SEO you cannot easily manage these things in the same pace as you will not be in control of everything. But in the long run, you will be able to manage your keywords performance to some extend and that too in a consistent manner.

Of late, Google AdWords have come up with various features and tools which make the usage of this tool easy and much more flexible. One of the major concepts of managing a Google AdWords campaign is that you should always test, tweak and analyze your campaign for a better ROI. As a results an online advertising professionals always have to get busy tweaking and testing the ad campaigns for better results. One of the best tools that I have found useful for testing the AdWords campaign is the AdWords Campaign Experiement (ACE). If used in the proper way you can get better results with ACE and that too without disturbing your existing campaigns in any way. Overall Google AdWords is potentially one of the most effective and vital online advertising platform that you can bet on.

Using Paid Advertising To Drive Traffic To Your Site

So you’ve taken your business online, created a website and now you want to know how to generate traffic, leads and sales through your new business asset.

There are a number of methods to get eyes on your site and your offer, today I want to quickly show you one of the most popular and effective traffic generation strategies and give you some secrets on how to do it right.

Paid Online Advertising:

Products such as Google AdWords and more recently Facebook Advertising give small business owners a very cost effective highly targeted way to reach your market.

The ability to control your daily budget and target ads based on what people are searching for, or have indicated they are interested in on social media makes paid online very attractive.

Here we will focus on how Google AdWords works and how you can use it in your business.

The basic Google AdWords model is that you can have your ads display whenever someone types in a certain search term or keywords into Google.

For example if you’re a personal trainer on the Gold Coast you might select keywords such as:

Gold Coast Personal Trainer

Gold Coast Fitness

Gold Coast Weight Loss

Personal Trainer Gold Coast

You can select as many keywords as you want and specify the amount you are will to pay every time someone clicks on that ad.

Yes that’s is right you only pay when someone actually clicks on your ad.

You then have your ad direct that person to the page where your offer or products are displayed on your website.

The secret to a successful Google AdWords Campaign is to customize the copy of the ad and the landing page when someone clicks on that ad to match the actual search term that someone has entered into Google.

You want each step of the sales funnel to flow seamlessly into the next.

So now someone might type in “Women’s Fitness Gold Coast”

So for that particular keyword you would write an ad that highlights Women’s Fitness in the headline then the landing page of that ad on your site would be targeted towards women, with images and copy that speaks straight to that demographic.

Now this will involve a little more work on the initial set up of your campaign but it will boost your results dramatically.

You also want to think carefully about the copy of your ad in terms of the type of prospects you want to attract.

For example if you have a free report or some kind of free offer and you mention that in your AdWord copy, then you are more likely to attract window shoppers or people chasing something for nothing. This is not ideal when you are paying for each click regardless of whether or not they actually buy anything from you.

You might try directly telling people how much you product or service is in your ad copy so only people ready to buy and happy with your prices will actually click on your ad.

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