A website is such an important tool in today’s business world; however, building your first website can be an overwhelming task. There are a lot of things that need to be taken into consideration – the design, the name, the navigation – and you want to make sure that all of these things are spot-on to ensure the success of your site.
If you are about to create your own website for your business, here’s a look at some important tips that will help you create an effective site that will meet the needs of your business and your customers.
Choose a Domain Name. The first step in creating a website for your business is choosing a domain name. This is the name that people will use to locate your website. It should be catchy and it should relate to your business, yet it shouldn’t be so common that your site, and your business, could easily get lost in the sea of other websites that offer similar products and services that you do. Think of keywords that relate to your business. Remember to think outside the box. Don’t simply add an S or an ING onto the end of a word to make it your own.
Check Your Domain Name. Once you have chosen a domain name, check WHOIS to make sure that it is available and not already in use. The last thing you want to do is pick a domain name that another company is using.
Make the Layout Simple. You don’t want to choose a complicated layout, as this could very quickly drive people away. Your visitors are going to want to be able to easily find what they are looking for, and a complex design will make this task a challenge.
Choose a Simple Design. While you may think that a flashy website will attract more attention, it will actually do the opposite. The flashier your website is, the more people will be turned off. Remember that simple is better. Forget the bright colors and flashing backgrounds. Go for something simple.